The PUMA KING is one of the most iconic brand inside PUMA. First launched back in 1968, the KING was worn by some of the greatest football players of all time including Pelé, Eusébio, Netzer, Cruyff, Maradona, Völler and Matthäus. In Spring 2013 a new generation of KING was introduced, together with a new technology and a logo re-branding.

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